Category Display & Video 360 Exam Answer

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A marketer created an ad for a beachfront property with an infinity pool. The ad needs to be shown to people searching for this type of property for their next vacation getaway. Which type of audience should the marketer select?

Custom affinity Activity-based Target Custom intent

Read MoreA marketer created an ad for a beachfront property with an infinity pool. The ad needs to be shown to people searching for this type of property for their next vacation getaway. Which type of audience should the marketer select?

A book publisher is releasing the newest novel from a well-known author and is creating four unique 30-second videos to promote the book. They’ve tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, which type of video creative optimization would you use?

Optimize for conversions Optimize for completions Optimize for time spent…

Read MoreA book publisher is releasing the newest novel from a well-known author and is creating four unique 30-second videos to promote the book. They’ve tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, which type of video creative optimization would you use?

A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. Which deal types will meet their requirements?

Open Auction Deal or Programmatic Guaranteed Deal Open Auction Deal…

Read MoreA resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. Which deal types will meet their requirements?

Your colleague wants to measure the brand perception, or Brand Lift, on his clients’ new audio ad Programmatic Guaranteed deal. When he runs a Brand Lift Study in Display & Video 360, he doesn’t see significant results for this deal. What’s the reason for this?

Brand Lift can’t be measured for audio ads. Display &…

Read MoreYour colleague wants to measure the brand perception, or Brand Lift, on his clients’ new audio ad Programmatic Guaranteed deal. When he runs a Brand Lift Study in Display & Video 360, he doesn’t see significant results for this deal. What’s the reason for this?

You work for a sport apparel company that’s launching a new sneaker collection. You want to advertise it specifically to people who interacted with your previous campaign. What audience type should you use in Display & Video 360?

Campaign-activity audiences Similar audiences Google audiences Frequency-cap audiences

Read MoreYou work for a sport apparel company that’s launching a new sneaker collection. You want to advertise it specifically to people who interacted with your previous campaign. What audience type should you use in Display & Video 360?

Your colleague is launching a Programmatic Guaranteed deal that should include YouTube video ads and campaign activity audience list, but is having trouble adding the campaign activity audience to the campaign. What could be causing this issue?

Campaign activity audiences can’t be used with Programmatic Guaranteed deals.…

Read MoreYour colleague is launching a Programmatic Guaranteed deal that should include YouTube video ads and campaign activity audience list, but is having trouble adding the campaign activity audience to the campaign. What could be causing this issue?