- Custom affinity
- Activity-based
- Target
- Custom intent
Category: Display & Video 360 Exam Answer
A book publisher is releasing the newest novel from a well-known author and is creating four unique 30-second videos to promote the book. They’ve tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, which type of video creative optimization would you use?
- Optimize for conversions
- Optimize for completions
- Optimize for time spent on screen
- Optimize for clicks
A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. Which deal types will meet their requirements?
- Open Auction Deal or Programmatic Guaranteed Deal
- Open Auction Deal or Private Auction Deal
- Private Auction Deal or Preferred Deal
- Programmatic Guaranteed Deal or Preferred Deal
Your colleague wants to measure the brand perception, or Brand Lift, on his clients’ new audio ad Programmatic Guaranteed deal. When he runs a Brand Lift Study in Display & Video 360, he doesn’t see significant results for this deal. What’s the reason for this?
- Brand Lift can’t be measured for audio ads.
- Display & Video 360 can’t support Brand Lift measurement.
- It takes several days for the report to show up in Display & Video 360.
- Brand Lift can’t be measured for Programmatic Guaranteed deals.
A marketer is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Which report should they run?
- Offline report
- Instant report
- Keyword report
- Basic report
Several native video ads will be used to advertise a new summer fragrance. Which line item type should be created for this campaign?
- YouTube & partners
- Display
- Video
- Mobile app install
You work for a sport apparel company that’s launching a new sneaker collection. You want to advertise it specifically to people who interacted with your previous campaign. What audience type should you use in Display & Video 360?
- Campaign-activity audiences
- Similar audiences
- Google audiences
- Frequency-cap audiences
Which audience types can you use for a YouTube connected TV campaign if you want to reach specific audiences?
- You can use first-party audiences, affinity audiences, and in-market audiences.
- You can use first-party audiences, affinity audiences, and third-party audiences.
- You can use third-party audiences, affinity audiences, and in-market audiences.
- You can use third-party audiences, first-party audiences, and in-market audiences.
Your colleague is launching a Programmatic Guaranteed deal that should include YouTube video ads and campaign activity audience list, but is having trouble adding the campaign activity audience to the campaign. What could be causing this issue?
- Campaign activity audiences can’t be used with Programmatic Guaranteed deals.
- Campaign activity audiences can’t be applied to video ads.
- Campaign activity audiences can’t be applied across third party exchange inventory.
- Campaign activity audiences can’t be applied to YouTube campaigns.
You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?
- $15.00
- $24.99
- $25.00
- $25.01
