Category Display & Video 360 Exam Answer

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You’re setting up a non-YouTube Connected TV campaign and want to make sure you’re doing it correctly. To ensure the campaign can run properly, you need to modify a particular campaign setting. Which campaign setting requires modifications?

Set the campaign to purchase CTV app inventory both through…

Read MoreYou’re setting up a non-YouTube Connected TV campaign and want to make sure you’re doing it correctly. To ensure the campaign can run properly, you need to modify a particular campaign setting. Which campaign setting requires modifications?

Your client is a leading outdoor gear retailer. For their new campaign, they want to work directly with a specific media outlet and ensure that they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. Which deal type should they use?

Programmatic Guaranteed deal Preferred deal Private auction deal Open auction…

Read MoreYour client is a leading outdoor gear retailer. For their new campaign, they want to work directly with a specific media outlet and ensure that they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. Which deal type should they use?

Your colleague is preparing for an upcoming campaign for a new novel with a target audience of adults between 18-64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. Which feature could your colleague use to see these metrics?

Reach planning tool Plan workspace Forecasting tool Insights tool

Read MoreYour colleague is preparing for an upcoming campaign for a new novel with a target audience of adults between 18-64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. Which feature could your colleague use to see these metrics?

You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. Which ad format should you use?

Data-driven ads Responsive ads In-stream video ads Native ads

Read MoreYou work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. Which ad format should you use?

Your client is launching a new generation of mobile phones. The client has a separate display ad for each of the three models and wants to show the ad that leads to the most purchases more often than the other two models not performing as well. Which type of display creative optimization would you use to achieve this goal?

Optimize for time spent on screen Optimize for creative rotation…

Read MoreYour client is launching a new generation of mobile phones. The client has a separate display ad for each of the three models and wants to show the ad that leads to the most purchases more often than the other two models not performing as well. Which type of display creative optimization would you use to achieve this goal?

You recently completed a campaign promoting a new product and you need to evaluate its success. You’ll use an attribution model to assign attribution credit across various touchpoints, such as clicks and impressions. But you also want to give more credit to the touchpoints that happened closest to the time of conversion. Which model would you apply?

Time decay Last interaction Position-based First interaction

Read MoreYou recently completed a campaign promoting a new product and you need to evaluate its success. You’ll use an attribution model to assign attribution credit across various touchpoints, such as clicks and impressions. But you also want to give more credit to the touchpoints that happened closest to the time of conversion. Which model would you apply?