- Set the campaign to purchase CTV app inventory both through deals and open auction.
- Set the campaign to limit the inventory to a particular device.
- Set the campaign to add brand safety targeting to all line items.
- Set the campaign to run ads that are 15, 30, and 60 seconds long.
Category: Display & Video 360 Exam Answer
Your client is a leading outdoor gear retailer. For their new campaign, they want to work directly with a specific media outlet and ensure that they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. Which deal type should they use?
- Programmatic Guaranteed deal
- Preferred deal
- Private auction deal
- Open auction deal
What does Display & Video 360 allow its users to do?
- It allows publishers and media owners to manage the inventory they offer.
- It allows website owners to track, manage, and report data on their website traffic.
- It allows advertisers to buy digital inventory and manage campaigns.
- It allows advertisers to store and deliver their ads to a publisher’s web page.
Your colleague is preparing for an upcoming campaign for a new novel with a target audience of adults between 18-64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. Which feature could your colleague use to see these metrics?
- Reach planning tool
- Plan workspace
- Forecasting tool
- Insights tool
You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. Which ad format should you use?
- Data-driven ads
- Responsive ads
- In-stream video ads
- Native ads
What type of ad format requires publishers to configure the creative to reflect the look and feel of their site?
- Data-driven ads
- Native ads
- Responsive ads
- In-stream video ads
Your client is launching a new generation of mobile phones. The client has a separate display ad for each of the three models and wants to show the ad that leads to the most purchases more often than the other two models not performing as well. Which type of display creative optimization would you use to achieve this goal?
- Optimize for time spent on screen
- Optimize for creative rotation
- Optimize for clicks
- Optimize for conversions
For campaigns in Display & Video 360, which creative dimensions are most commonly available for mobile in-app inventory?
- 120 × 600, 300 × 250, 320 × 50, 320 × 480, 728 × 90
- 320 × 50, 320 × 480, 336 × 280, 728 × 90, 768 × 1024
- 160 x 600, 320 × 50, 320 × 480, 336 × 280, 728 × 90
- 300 × 250, 320 × 50 ,320 × 480, 728 × 90, 768 × 1024
You recently completed a campaign promoting a new product and you need to evaluate its success. You’ll use an attribution model to assign attribution credit across various touchpoints, such as clicks and impressions. But you also want to give more credit to the touchpoints that happened closest to the time of conversion. Which model would you apply?
- Time decay
- Last interaction
- Position-based
- First interaction
You work for a pet company and want to optimize their campaign for customers that spend the most money and have the best transaction return on ad spend. Which bidding strategy should you use?
- Custom bidding
- Maximize conversions
- Maximize clicks
- Active view
