- Optimize for completions
- Optimize for clicks
- Optimize for time spent on screen
- Optimize for conversions
Category: Display & Video 360 Exam Answer
You’re working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?
- Conversion tracking
- Cross-environment conversions
- Same-device measurement
- Open Measurement SDK
Which creative sizes are most commonly available for mobile in-app inventory in Display & Video 360?
- 120 × 600, 320 × 50, 320 × 480, 300 × 250, 728 × 90
- 320 × 50 ,320 × 480, 300 × 250, 728 × 90, 768 × 1024
- 160 x 600, 320 × 50, 320 × 480, 336 × 280, 728 × 90
- 320 × 50 ,320 × 480, 336 × 280, 728 × 90, 768 × 1024
How would the Intelligence Panel in Display & Video 360 prove valuable in a campaign?
- To see which insertion order is under-pacing
- To upload a single creative to multiple items
- To forecast impression levels for an upcoming new campaign
- To chose the most relevant inventory while negotiating a deal
Which users would benefit from using Display & Video 360?
- Advertisers, because they can buy digital inventory and manage campaigns.
- Publishers and media owners, because they can manage the inventory they offer.
- Advertisers, because they can store and deliver ads to a publisher’s web page.
- Website owners, because they can track, manage, and report data on their website traffic.
A national bridal chain created a specific audience within Display & Video 360. This will be used in a campaign customized for wedding planners. They don’t want this audience seeing the ad more than twice per month. Where should they set up frequency management?
- Within their insertion order settings
- Within their campaign settings
- Within their line item settings
- Within the specific audience settings
You’re working in Display & Video 360 in preparation for a product launch. You want to discover publishers in the right type of business with space available for purchase on their website. Where can you find these publishers?
- In the Creatives module
- In the Campaigns module
- In the Insights module
- In the Inventory module
You need to reach several specific audiences for the YouTube connected TV campaign that you’re running for your client. Which audience types can you use?
- First-party, affinity, and in-market audiences
- Third-party, first-party, and in-market audiences
- Third-party, affinity, and in-market audiences
- First-party, affinity, and third-party audiences
A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. Which ad format should be used?
- Flipbook
- Swirl
- Native
- Parallax
You’re preparing a report on campaign metrics. Within Display & Video 360, where can you find information about the number of mobile views your ad has received?
- Campaigns module
- Inventory module
- Creatives module
- Insights module
