- You’re working on a global ad campaign and paying in different currencies.
- You want to apply frequency management to your deal.
- You want to guarantee a fixed number of impressions.
- You’re working across multiple publishers within a deal.
Category: Display & Video 360 Exam Answer
You’re launching a campaign for a national ba kery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?
- Private Auction Deal or Preferred Deal
- Open Auction Deal or Private Auction Deal
- Open Auction Deal or Programmatic Guaranteed Deal
- Programmatic Guaranteed Deal or Preferred Deal
What happens if an advertiser’s bid isn’t the highest in a private auction?
- The advertiser will win the auction.
- The advertiser with the highest bid will win all the deal impressions.
- The deal will be automatically cancelled.
- The advertiser will still receive half of the deal impressions.
While working on a new campaign, you decide to optimize bids based on a single conversion type. Which bidding strategy do you use?
- Use Maximize conversions
- Use Active View
- Use Maximize clicks
- Use custom bidding
Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?
- $14.99
- $10.00
- $15.00
- $15.01
During an analysis of your connected TV campaign within Display & Video 360 you want to see the total number of engaged users. Which report do you use?
- You select the Inventory Availability Report.
- You select the Floodlight Report.
- You select the Reach Report.
- You select the Audience Composition Report.
You’re working with a national coffee shop chain that wants to use engaging creative formats for their new coffee campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?
- Google Web Designer and Search Ads 360
- Google Web Designer and Campaign Manager 360
- Ad Canvas and Campaign Manager 360
- Ad Canvas and Google Web Designer
Your colleague is working on their first non-YouTube Connected TV campaign and wants to set up the campaign the right way. Which campaign setting requires modifications so the campaign can run properly?
- The campaign is set up to run ads that are 15, 30, and 60 seconds long.
- The campaign is set up to limit the inventory to a particular device.
- The campaign is set up to purchase CTV app inventory both through deals and open auction.
- The campaign is set up to add brand safety targeting to all line items.
You’re working on a bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the best transaction return on ad spend. Which strategy should you use?
- Maximize clicks
- Active view
- Maximize conversions
- Custom bidding
You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and see the campaign spent the minimum BLS thresholds, but the campaign didn’t receive significant results. What could be causing this issue?
- Brand Lift can’t be measured for Programmatic Guaranteed deals.
- Display & Video 360 can’t support Brand Lift measurement.
- It takes several days for the report to show up in Display and Video 360.
- Brand Lift can’t be measured for audio ads.
