Category Display & Video 360 Exam Answer

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You’re launching a campaign for a national ba kery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?

Private Auction Deal or Preferred Deal Open Auction Deal or…

Read MoreYou’re launching a campaign for a national ba kery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?

You’re working with a national coffee shop chain that wants to use engaging creative formats for their new coffee campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?

Google Web Designer and Search Ads 360 Google Web Designer…

Read MoreYou’re working with a national coffee shop chain that wants to use engaging creative formats for their new coffee campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?

You’re working on a bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the best transaction return on ad spend. Which strategy should you use?

Maximize clicks Active view Maximize conversions Custom bidding

Read MoreYou’re working on a bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the best transaction return on ad spend. Which strategy should you use?

You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and see the campaign spent the minimum BLS thresholds, but the campaign didn’t receive significant results. What could be causing this issue?

Brand Lift can’t be measured for Programmatic Guaranteed deals. Display…

Read MoreYou want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and see the campaign spent the minimum BLS thresholds, but the campaign didn’t receive significant results. What could be causing this issue?