- Preferred deal
- Private auction
- Programmatic Guaranteed
- Open auction
Category: Display & Video 360 Exam Answer
You’re new to the concept of customizing attribution models and are just learning how the available options work. Which statement accurately defines your options?
- When some conversions can’t be observed and attributed directly, conversion modeling helps fill the gap.
- Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
- Enabling viewable view-through conversions (VTCs) is only possible on a Last Interaction attribution model.
- Viewable view-through conversions (VTCs) gives twice as much attribution credit to viewable impressions.
A marketer wants to advertise a new spa package to people who have interacted with their last ad campaign. Which audience type should they select in Display & Video 360?
- Google audiences
- Similar audiences
- Frequency-cap audiences
- Campaign-activity audiences
You’re running a campaign for your client’s shapewear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice one of these deals recently passed on 10,000 bid requests. How will this affect your campaign?
- You’re now able to decrease your campaign’s unique reach.
- You’re now able to increase ad exposure to the same users.
- You can now reinvest your budget to reach new users.
- You can now decrease impressions in certain regions.
You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?
- $5.01
- $5.00
- $4.00
- $4.01
A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What ad format could you use?
- Responsive ads
- In-stream video ads
- Native ads
- Data-driven ads
How can you perform a bulk creatives upload in Display & Video 360?
- By using a spreadsheet template, Display & Video 360 API, or uploading directly into Display & Video 360.
- By using a spreadsheet template or structured data file.
- By uploading directly into Display & Video 360.
- By using a spreadsheet or the Display & Video 360 API, as no option exists to upload creatives directly into Display & Video 360.
You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your account settings should you set this up?
- Line item level
- Insertion order level
- Advertiser level
- Campaign level
Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?
- Global site tag
- Counter tag
- Any floodlight tag
- Sales tag
Which ad format requires the publisher to configure the ad creative to reflect the look and feel of their site?
- Responsive ads
- Native ads
- In-stream video ads
- Data-driven ads
