Category Display & Video 360 Exam Answer

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Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher’s site. Which deal type fits their requirement?

Preferred deal Private auction Programmatic Guaranteed Open auction

Read MoreYour client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher’s site. Which deal type fits their requirement?

You’re running a campaign for your client’s shapewear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice one of these deals recently passed on 10,000 bid requests. How will this affect your campaign?

You’re now able to decrease your campaign’s unique reach. You’re…

Read MoreYou’re running a campaign for your client’s shapewear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice one of these deals recently passed on 10,000 bid requests. How will this affect your campaign?

A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What ad format could you use?

Responsive ads In-stream video ads Native ads Data-driven ads

Read MoreA car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What ad format could you use?

Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?

Global site tag Counter tag Any floodlight tag Sales tag

Read MoreYour client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?