Category: Display & Video 360 Exam Answer

Download Display & Video 360 Certification Exam Answers

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What’s the definition of Display & Video 360 as a product?

  • A product that allows advertisers to buy digital inventory and manage campaigns.
  • A product that allows website owners to track, manage, and report data on their website traffic.
  • A product that allows publishers and media owners to manage the inventory they offer.
  • A product that allows advertisers to store and deliver their ads to a publisher’s web page.
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You’re preparing to evaluate the success of your recent campaign promoting a seasonal sale. You want to assign attribution credit across various touch points, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. Which attribution model would you use?

  • Position based model
  • First interaction model
  • Last interaction model
  • Time decay model
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When it comes to mobile in-app and mobile web inventory, which statement is true?

  • You can use app-ads.txt to protect publishers and advertisers from misrepresented mobile in-app and mobile web inventory.
  • You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory.
  • You can’t apply the same set of creative dimensions across both mobile web and mobile in-app inventory.
  • You can use app collections for both mobile web and mobile in-app inventory.
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In which scenario does it make sense to use Inventory Packages?

  • For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining an efficient CPM.
  • A soft drink company launches a new tea that they hope will be their best-selling product. They created a custom ad unit that they want to put on the homepage of a few top wellness websites.
  • A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.
  • A shoe company is launching a new basketball shoe and they want to execute non-guaranteed inventory with a large array of sports publishers.
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You’re setting up a Connected TV campaign and are concerned about security. Which tools in your Connected TV campaign can help you protect your brand?

  • Digital content labels, sensitive categories, invalid traffic
  • Digital content labels, advertising verification, invalid traffic
  • Digital content labels, sensitive categories, advertising review
  • Digital content labels, sensitive categories, general categories
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Your company is launching several new video game modules, with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve this goal, which type of display creative optimization would you use?

  • Optimize for clicks
  • Optimize for conversions
  • Optimize for time spent on screen
  • Optimize for creative rotation