- Google Web Designer and Search Ads 360
- Google Web Designer and Campaign Manager 360
- Ad Canvas and Campaign Manager 360
- Ad Canvas and Google Web Designer
Category: Display & Video 360 Exam Answer
You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Which Floodlight tag should you use?
- Global site tag
- Any Floodlight tag
- Counter tag
- Sales tag
You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
- Plan workspace
- Reach planning tool
- Forecasting tool
- Insights tool
An advertiser participates in a private auction. What happens if their bid is not the highest?
- The advertiser will win the auction.
- All impressions go to the advertiser with the highest bid.
- The deal is automatically cancelled.
- The advertiser still receives half of the deal impressions.
Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, which type of video creative optimization would you use?
- Optimize for completions
- Optimize for time spent on screen
- Optimize for conversions
- Optimize for clicks
While analyzing your connected TV campaign within Display & Video 360, you want to check the total number of engaged users. Which report would you use?
- Audience composition report
- Floodlight report
- Reach report
- Inventory availability report
Which assertion about mobile in-app and mobile web inventory is accurate?
- Using Marketplace can help you discover premium inventory for both mobile web and mobile in-app inventory.
- No creative dimensions fit for both mobile web and mobile in-app inventory.
- Using app-ads.txt will safeguard advertisers and publishers from both misrepresented mobile in-app and mobile web inventory.
- Both mobile web and mobile in-app inventory offer app collections.
You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. Which type of measurement should you review?
- Cross-environment conversions
- Open measurement SDK
- Same-device measurement
- Conversion tracking
You’re training a new colleague to set up non-YouTube Connected TV campaigns. They need to modify a certain campaign setting so the campaign can run properly, but they can’t remember which one it is. Which campaign setting must they modify so the campaign can run properly?
- The campaign is set up to limit the inventory to a particular device.
- The campaign is set up to run ads that are 15, 30, and 60 seconds long.
- The campaign is set up to add brand safety targeting to all line items.
- The campaign is set up to purchase CTV app inventory both through deals and open auction.
You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. Which ad format would make sure that your ad creative for each country is viewed correctly?
- Data-driven ads
- In-stream video ads
- Native ads
- Responsive ads
