A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?

• Cap budgets at the average daily spend to eliminate unnecessary budget usage during seasonal periods.
• Use shared budgets and portfolio bid strategies to maximize campaign flexiblity and allow AI to do its work.
• Create a separate budget for campaign experiments and unforeseen market changes.
• Adjust performance targets monthly or quarterly to optimize AI-driven solutions.

The correct answer is:

• Use shared budgets and portfolio bid strategies to maximize campaign flexiblity and allow AI to do its work.