A chain of sporting goods stores wants to boost the value of its Google Ads campaign with a value-based bidding strategy. What should its first step be?

• Enable a volume-based Smart Bidding strategy for all current campaigns
• Make sure it has a strong, goal-based measurement and attribution strategy in place
• Establish a value-based Smart Bidding strategy in their top two campaigns.
• Create a large list of negative keywords to help eliminate traffic from uninterested consumers.

The correct answer is:

• Make sure it has a strong, goal-based measurement and attribution strategy in place.