A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?

• Begin with a strong measurement and attribution strategy based on their goals.
• Enable a volume-based Smart Bidding strategy in all campaigns.
• Create a value-based Smart Bidding strategy in their top two campaigns.
• Build a large list of negative keywords to tailor traffic and eliminate uninterested consumers.

The correct answer is:

• Begin with a strong measurement and attribution strategy based on their goals.