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Google Ads Measurement Exam Answer

How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?

By the assigned Google Click Identifier (GCLID) set up in…

Google Ads Measurement Exam Answer

Enhanced conversions for leads can benefit an advertiser in what way?

It can track sales that happen off a website from…

Google Ads Measurement Exam Answer

If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?

You should turn off the ads to stop traffic. You…

Google Ads Measurement Exam Answer

If you’re a marketer describing the criteria for store visits conversion tracking, what would you say?

You’d say that store visits conversion tracking is available in…

Google Ads Measurement Exam Answer

What’s the correct way to describe enhanced conversions for web?

It uses hashed, first-party data to unlock more powerful bidding.…

Google Ads Measurement Exam Answer

The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?

ECPC first looks at ad auctions, before raising a max…

Google Ads Measurement Exam Answer

What’s a benefit of importing Google Analytics conversions to Google Ads?

The ability to provide Google Ads access to data that…

Google Ads Measurement Exam Answer

A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?

Enhanced conversions for web uses Google Analytics to unlock more…

Google Ads Measurement Exam Answer

After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?

It would be calculated by dividing the total conversion value…

Google Ads Measurement Exam Answer

A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?

An action that’s done in-store only and doesn’t require the…