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The conversion date between Google Ads and Google Analytics is different. Why might that be?
Because Google Ads can attribute conversions to a date for…
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Read MoreThe conversion date between Google Ads and Google Analytics is different. Why might that be?
A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
The marketer should use conversion value-per-click. The marketer should use…
In the world of digital advertising, how would a tag be defined?
It would be defined as a small snippet of code…
How are view-through conversions counted?
They’re counted as conversions that are recorded when repeat users…
As a marketer, in what way should you evaluate your campaign?
By focusing on the worst-performing ads and reducing the frequency…
In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
It tracks calls via the assigned Google Click Identifier (GCLID)…
What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
Conversion lift can be used. Viewable CPM can be used.…
Which of the following can be used to describe enhanced conversions for leads?
Uses third-party data Requires Google Click Identifier (GCLID) storage Requires…
What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?
You could turn off the ads to stop traffic. You…
If you’re a marketer setting up the value of an online conversion action, what would you do?
Regardless of the value of the lead, you’d always set…