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On a website or app, what would Google Analytics 4 refer to as interactions?
It would refer to goal. It would refer to conversion.…
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Read MoreOn a website or app, what would Google Analytics 4 refer to as interactions?
To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?
Broad match Exact match Phrase match Negative match
Apart from conversion delay, what three additional factors influence conversion volume? Choose three.
Changes to ads Changes to attribution model Changes to discrepancy…
How might experimentation be credited with contributing to a best-in-class measurement approach?
It can help assign credit across touchpoints. It can be…
Target ROAS bidding can correctly be described in which of the following ways?
Target ROAS analyzes and intelligently predicts the value of a…
If you want event-based data as opposed to session-based data, what platform would you use?
You’d use Google Ads Conversion Tracking. You’d use Google Analytics…
What’s the practice you’d want to use for turning marketing insights into action?
Increase investment in an underperforming channel. Shift budgets from well-performing…
A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
Manual CPC Viewable CPM Enhanced impressions Target CPA
What’s a requirement for implementing sitewide tagging?
Use just the image portion of the JavaScript. Make sure…
What are the two types of optimization? Choose two.
Media mix optimization Targeting optimization Bidding optimization Channel optimization