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Which of the following describes the number of times a unique user will see an ad over a given time period?
Reach Frequency Impression Engagement rate
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Read MoreWhich of the following describes the number of times a unique user will see an ad over a given time period?
Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?
Google Analytics can’t attribute conversions to a date for an…
What do marketing mix models show advertisers?
They’re a way to determine the impact of a specific…
How are incrementality experiments different from A/B experiments?
They typically require a smaller sample size and less sophisticated…
After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions.
How can you remove those duplicate conversions from the conversion…
If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?
It’s probably due to the fact that Google Ads reports…
If a campaign falls short of its target goal, how might it be described?
It might be described as an email remarketing campaign with…
You want to set up conversion tracking. What’s the first step you should take?
You should add a conversion tracking tag to your website…
Store visits conversion tracking can be described in which way?
It requires sufficient data to accurately report store visits and…
A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
By aiming to achieve an average return on ad spend…