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Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Control and results Options and tracking Credits and context Profit…

Read MoreThree core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

Exact match Keyword targeting Broad match Phrase match The correct…

Read MoreYou recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?

Product and brand consideration Leads Website traffic Brand awareness and…

Read MoreA self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Enhanced cost-per-click (eCPC) Target impression share Maximize clicks Target return…

Read MorePriya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?