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How do negative keywords assist a Search campaign?
They can help eliminate the possibility of customers writing unfavorable…
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Read MoreHow do negative keywords assist a Search campaign?
How does a test-and-learn mindset help marketers achieve success with Google’s AI?
By encouraging teams to break down silos and identify solutions…
What’s a benefit of using broad match keywords?
Broad match allows marketers to reach the most possible consumers…
If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?
Create value rules based on audiences that have visited a…
Which marketing behavior can benefit from AI? (Choose three.)
Adjusting bids during seasonal events Reviewing marketing best practice checklists…
When optimizing for value, which Smart Bidding strategy would you use?
Maximize conversions Maximize clicks Target Impression Share Target ROAS The…
How can lagging Ad Strength for Responsive Search Ads be improved?
By avoiding commonly used keywords in headlines and descriptions Through…
What are the variables that affect whether an optimization score recommendation is surfaced in an account?
Information gleaned from algorithms that identify the changes necessary for…
What are two main benefits of utilizing the Insights page? (Choose two.)
Insights can be used to discover and diagnose issues around…
Which is a strong example of a business objective that is needed to define before adopting an AI-powered solution?
Cost-per-click Marketing spend Profit Cost of goods sold The correct…