Blog

You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement. Which section would you open in your Google Analytics property?

Explore Configure Advertising Reports Download all the updated Google Analytics…

Read MoreYou are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement. Which section would you open in your Google Analytics property?

Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?

Import event Modify event Mark event as conversion Create event…

Read MoreYour website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?

You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a “user property” collected by Google Analytics?

The language preference of users watching the video on your…

Read MoreYou manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a “user property” collected by Google Analytics?

Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?

Google Optimize Google Analytics 4 properties Universal Analytics properties Google…

Read MoreYour business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?

You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a “user property” collected by Google Analytics?

Name of the video users can watch on your site…

Read MoreYou manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a “user property” collected by Google Analytics?

If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?

You create an audience of users who are likely to…

Read MoreIf you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?