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Why is it important to have an email marketing sunset policy for graymail?
Unengaged contacts can lead to higher negative metrics, which impacts…
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Read MoreWhy is it important to have an email marketing sunset policy for graymail?
In email marketing, email authentication can be related to which of the following metaphors?
A driver’s license Feedback A designer comparing two shades of…
What does ‘CTA’ stand for?
Contacts to action Call to analyze Contacts to analyze Call…
Which of the following is NOT a variable you can test in an email marketing A/B test?
Preview text Content length CTA size Contact time spent reading…
‘A software that provides delivery infrastructure for email marketing’ describes which of the following terms?
ISP CTA ESP SPF The correct answer is: ESP.
Imagine you’re a marketer for a project management software company. You send monthly emails to your contacts with relevant content regarding industry news, blog posts, and new product features. You segment your subscribers based on their industry, job title, and company size. You address your contacts by their first name in the email body and suggest specific content related to their industry. Your CTA of the last email you sent reads, “Download our ebook.” You notice that your open rates are high for both mobile and browser users, but your click-through rates for browser users are significantly higher. Which step might you have forgotten when creating your marketing email?
Removing Apple users from your contact list Authenticating your domain…
You want to ensure that the format of your email adjusts based on whether your contacts engage via mobile or desktop. This is describing what term?
Segmentation Personalization Automation Deliverability The correct answer is: Personalization.
Which of the following is the HubSpot tool that can help you incorporate automated follow-up into your email marketing strategy?
The health tool The post-send tool Workflows Lists The correct…
Why is the following example an insufficient SMART goal? ‘Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.’
It is not measurable. It is not attainable. Subject lines,…
A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?
Segmentation Personalization Automation Deliverability The correct answer is: Automation.