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You’re working on a bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the best transaction return on ad spend. Which strategy should you use?

Maximize clicks Active view Maximize conversions Custom bidding

Read MoreYou’re working on a bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the best transaction return on ad spend. Which strategy should you use?

You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and see the campaign spent the minimum BLS thresholds, but the campaign didn’t receive significant results. What could be causing this issue?

Brand Lift can’t be measured for Programmatic Guaranteed deals. Display…

Read MoreYou want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and see the campaign spent the minimum BLS thresholds, but the campaign didn’t receive significant results. What could be causing this issue?

Your company is opening a new restaurant next month and is creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that ad. Which video creative optimization type should you use to achieve this goal?

Optimize for completions Optimize for clicks Optimize for time spent…

Read MoreYour company is opening a new restaurant next month and is creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that ad. Which video creative optimization type should you use to achieve this goal?

You’re working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?

Conversion tracking Cross-environment conversions Same-device measurement Open Measurement SDK

Read MoreYou’re working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?

A national bridal chain created a specific audience within Display & Video 360. This will be used in a campaign customized for wedding planners. They don’t want this audience seeing the ad more than twice per month. Where should they set up frequency management?

Within their insertion order settings Within their campaign settings Within…

Read MoreA national bridal chain created a specific audience within Display & Video 360. This will be used in a campaign customized for wedding planners. They don’t want this audience seeing the ad more than twice per month. Where should they set up frequency management?

You’re working in Display & Video 360 in preparation for a product launch. You want to discover publishers in the right type of business with space available for purchase on their website. Where can you find these publishers?

In the Creatives module In the Campaigns module In the…

Read MoreYou’re working in Display & Video 360 in preparation for a product launch. You want to discover publishers in the right type of business with space available for purchase on their website. Where can you find these publishers?