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Which of the following is NOT a component of building a strong brand voice?
Creating a great culture to empower employees to spread the…
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Read MoreWhich of the following is NOT a component of building a strong brand voice?
Why is segmentation important in email marketing?
It allows you to send personalized communication to your audience…
Which is NOT a component of a SMART goal?
Measurable Strategic Relevant Attainable The correct answer is: Strategic.
Select all that apply. Why is it essential to connect your ESP with your CRM?
To avoid duplication of data To ensure better coordination between…
Why should you ask ‘What is your goal?’ before creating an email marketing strategy?
To understand the ‘who’ behind everything you do To understand…
What is personalization?
The likelihood your email will be seen and interacted with…
What is the most effective email marketing campaign strategy?
A/B testing Subscriber segmentation CTA placement Persuasive copywriting The correct…
Fill in the blank: _____ is the likelihood an email will land in the primary inbox.
Delivery Deliverability Design Segmentation The correct answer is: Deliverability.
Fill in the blank: _____ could be described as the first door an email must pass through.
Personalization A/B testing Delivery Deliverability The correct answer is: Delivery.
Which of the following is NOT a form of email authentication?
SPF DKIM BIMI CPC DMARC The correct answer is: CPC.