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Which of the following incorporates best practices in email design?
Ensure the copy, brand voice, colors, and graphics of a…
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Read MoreWhich of the following incorporates best practices in email design?
Which of the following is an example of utilizing best practices in email design?
Use as many emojis as possible, so your emails can…
Sending a different discount email to certain contacts based on the region a contact resides, is an example of which email marketing concept?
Segmentation Personalization Automation Deliverability The correct answer is: Segmentation.
Fill in the blank: Your sender reputation — which is impacted by contact interactions and your email authentication — is a score that the ______ assigns to your organization as it receives emails from your brand.
email service provider (ESP) general data protection regulation (GDPR) brand…
Fill in the blanks: A customer makes a purchase from your company and you proceed to send them marketing emails. This can be described as ______ and ________.
implicit consent, single opt-in implicit consent, double opt-in explicit consent,…
Fill in the blanks: A customer fills out a form to download an ebook and checks the box asking for further promotional materials. You send a follow-up email asking for confirmation that they want to receive marketing promotional materials. This can be described as ______ and ________.
implicit consent, single opt-in implicit consent, double opt-in explicit consent,…
Which of the following is NOT an accessibility best practice in email design?
Design for readability, including mindfulness of font selection Pay attention…
Select all that apply. Which of the following are common mistakes in writing email copy?
Conceptualizing your copy as a single send-off Using your copy…
Select all that apply. What are reasons to avoid using a ‘no-reply’ sender name?
It’s extremely professional and should be reserved for critical communications.…
What is the recommended amount of characters for preview text?
20 characters 70 characters 140 characters 300 characters The correct…