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True or false? It’s important for your client to sign-off on the persona document.
True – they need to sign off the document because…
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Read MoreTrue or false? It’s important for your client to sign-off on the persona document.
What are the four main items to highlight in your strategy plan?
Goals, identified campaigns, timelines and delivery, and promotional tactics Goals,…
True or false? You should wait to give your client the buyer persona questionnaire until you hold an in-person workshop. You don’t want their answers to influenced by others on their team, or by external research.
True False
All of the following are reasons why a strategy plan is important, EXCEPT:
It gives you direction to achieve your goals. It allows…
Fill in the blanks: A strategy plan should ALWAYS be linked to your client’s ___________.
corporate identity goals content audit previous marketing initiatives
Which of the following should you review with your client during your goal setting workshop?
A.) Discuss any discrepancies in your questionnaire findings B.) Explain…
You’re in the process of goal setting with your client and they tell you they haven’t been tracking data. How should you proceed?
It’s not uncommon for clients to have difficulty tracking numbers,…
Fill in the blanks: An example of a ________ goal is to grow revenue this quarter by 10%. While developing a new service offering in the next year is an example of a ________ goal.
business, marketing sales, business sales, marketing business, sales
True or false? You should only have the CEO, CMO, and main point of contact complete the stakeholder questionnaire.
True – only the key stakeholders like the CEO and…
Why is it so important to show your client quick wins?
Quick wins help show immediate value and ROI to your…