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For sponsored ads Cost-per-Click (CPC) campaigns, only click events are eligible for attribution of conversion events.
False True The correct answer is: True.
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Read MoreFor sponsored ads Cost-per-Click (CPC) campaigns, only click events are eligible for attribution of conversion events.
You can use a _________ filter to limit your query results based on one or more conditions.
FROM WHERE SELECT The correct answer is: WHERE.
How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2
SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS…
Which of these statements is false regarding the amazon_attributed_events_by_conversion_time table?
The impressions column should not be leveraged to calculate total…
Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.
conversion_event_category field supply_source field ad_product_type field traffic_event_type field The correct…
Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns.
False True The correct answer is: True.
The _____________ field in the conversions_with_relevance table categorizes the relationship between the conversion event and the campaign it is relevant to.
engagement_scope request_tag conversions purchases The correct answer is: engagement_scope.
The ___________ function can be used to append a string to ID fields (such as campaign_id), preventing issues reading the accurate ID values within Excel.
CONCAT COLLECT SUM The correct answer is: CONCAT.
Columns in the HIGH and VERY_HIGH aggregation threshold categories cannot be used when applying ____________ to your query.
WHERE filters JOIN functions first-party insights third-party insights or first-party…
The __________ field functions as a grouping indicator for the impression and any associated clicks, view events, or conversion events.
conversions purchases request_tag engagement_scope The correct answer is: request_tag.