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Amazon Marketing Cloud Exam Answers

Why is it considered a good best practice to exclude NULL user_id values from reach and frequency queries?

Because NULL user_id values are deemed invalid traffic in post-impression…

Amazon Marketing Cloud Exam Answers

What types of Sponsored Products records will have spend metrics?

Records representing audience membership insights for Sponsored Product impression events…

Amazon Marketing Cloud Exam Answers

Which AWS service can be leveraged by the AWS Admin to provide appropriate permissions and access keys to AMC API users?

SageMaker QuickSight IAM The correct answer is: IAM

Amazon Marketing Cloud Exam Answers

Which value is not available for Sponsored Products?

campaign_id user_id engagement_scope purchases The correct answer is: campaign_id

Amazon Marketing Cloud Exam Answers

In AMC, a conversion is defined as an Amazon.com purchase event.

True False The correct answer is: False

Amazon Marketing Cloud Exam Answers

How can you determine if NULL values are the result of aggregation thresholds or a natural occurrence within your report?

Check the aggregation thresholds for the event tables in the…

Amazon Marketing Cloud Exam Answers

Super Power Batteries, a consumer packaged goods brand, is new to AMC and wants to learn more about what tables are available to query. Where in the AMC UI can they find this information?

Query editor Schema explorer Instance info Submitted queries The correct…

Amazon Marketing Cloud Exam Answers

If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?

Sponsored Products and DSP Display Overlap Audience Overlap Analysis Path…

Amazon Marketing Cloud Exam Answers

There is not a field for campaign ID in the sponsored_ads_traffic table, so the _____________ field can be used to filter to traffic events from the relevant sponsored ads campaigns.

campaign sponsored_ads_traffic user_id supply_source The correct answer is: campaign

Amazon Marketing Cloud Exam Answers

Iris, a consumer electronics brand, recently started using AMC to perform analytics on events related to their Amazon Ads campaigns. Why should Iris consider using the instructional query library?

To find a searchable list of AMC tables and fields…