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True or false? Cancelled orders are not included in sales attribution metrics.
True False
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Read MoreTrue or false? Cancelled orders are not included in sales attribution metrics.
Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?
fixed bids automated bidding dynamic bids – up and down…
Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?
loose match compliments close match substitutes
Where will a customer be directed after clicking on a product featured in a Sponsored Brands ad?
The brand’s webpage The product detail page for that product…
True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.
True False
If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)
ASINs that have low sales ASINs with 5 star reviews…
Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?
increase visibility by adding more keywords remove the underperforming ASINs…
Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, “Good gifts for mom.” Which sponsored ad could they use? Select All Correct Responses.
Sponsored Brands Sponsored Products
If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?
high ACOS neither of these low ACOS
Sponsored ads are generally used for which objective?
To increase brand awareness To drive customer loyalty To reengage…