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Product targeting Keyword targeting

False True

“easel for artists“ “easels for art class“ “table top easel“…

• 3.5 stars • 3 stars • 4 stars •…

Automatic targeting Manual targeting

Features a custom headline and logo or image Depending upon…

to optimize bids on both Sponsored Product and Sponsored Brand…

50% 35% 12% 95%

“pine kitty litter“ “litter for cats“ “feline clay litter“ “pine…

% of orders new-to-brand attributed sales ACOS conversion rate