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Amazon Marketing Cloud Exam Answers

Which of these exploratory queries would allow you to generate a list of all Amazon DSP creative active during your chosen time window?

SELECT creative, creative_id, SUM(impressions) AS impressions FROM sponsored_ads_traffic GROUP BY…

Amazon Marketing Cloud Exam Answers

What is the Amazon Ads attribution lookback window?

14-day 30-day 28-day 7-day The correct answer is: 14-day

Amazon Marketing Cloud Exam Answers

Clicks are considered conversion events and appear as individual records within the amazon_attributed_events_* tables.

True False The correct answer is: False

Amazon Marketing Cloud Exam Answers

The submitted queries table provides details of the query executed and a link to download your aggregated report as a _______ when it’s ready.

ZIP file PDF file CSV file LOG file The correct…

Amazon Marketing Cloud Exam Answers

There is no universal methodology or join key that can be used to combine tables in all query scenarios.

False True The correct answer is: True

Amazon Marketing Cloud Exam Answers

What is the max window over which AMC can accrue Amazon Ads events?

AMC will accrue and retain up to 90 days of…

Amazon Marketing Cloud Exam Answers

What is an exploratory query?

A query that tests whether a specific supply source may…

Amazon Marketing Cloud Exam Answers

The Path to Conversion by Campaign Groups IQ considers all touch points but the output is based on the timing of the first impression of the campaign group.

True False The correct answer is: True

Amazon Marketing Cloud Exam Answers

Why would this query fail? SELECT campaign, SUM(impressions) AS impressions FROM dsp_impressions

SELECT statements can not be used to choose metrics from…

Amazon Marketing Cloud Exam Answers

Nutrition Co., a health snack company, would like to know the total impressions that have been delivered per campaign, per supply_source, per device_type. Which of the following represents how to write this query?

SELECT total_impressions SUM(impressions) AS device_type FROM campaign, supply_source GROUP BY…