“Because Online Attention Spans Are Shorter, A Great Hook Or Opening Sentence Is Important To Draw People In.” What Is This A Best Practice Example Of?

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“Because Online Attention Spans Are Shorter, A Great Hook Or Opening Sentence Is Important To Draw People In.” What Is This A Best Practice Example Of?

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Answer

• Writing engaging online copy
• Keeping the target audience in mind
• Understanding the user journey
• Being consistent in your approach to copy

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