April has started an internship at your company and you have been asked to manage her. After explaining the SMART goal setting framework, April comes back with the following goal: “Increase social media visits by 80% by December 31 of this year.” Based on SMART goal setting, how would you respond to April’s goal?

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April has started an internship at your company and you have been asked to manage her. After explaining the SMART goal setting framework, April comes back with the following goal: “Increase social media visits by 80% by December 31 of this year.” Based on SMART goal setting, how would you respond to April’s goal?

Answer

• “So close – you need to include current visits numbers so it’s clear the goal is attainable.”
• “Good – now create a list of next steps for how you are going to increase traffic by 80%.”
• “Good try – but SMART goals should only be used for Visits, Leads, and Customers.”
• “Nice job – now come back to me with a strategy for how you are going to hit this goal.”

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