- Automatic targeting
- Manual targeting
Category: Amazon Sponsored Ads Foundations Exam Answers
Which of the following is a requirement for Amazon sellers to set up Sponsored Brands campaigns?
- Must be enrolled in the Amazon Brand Registry
- Must sell products from multiple brands
- Must be active for over 6 months
- Must sell more than 10 products
Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?
- Product targeting
- Keyword targeting
True or false? It’s possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.
- False
- True
Which of the following search terms would be considered a broad match for the keyword “artist easel?”
- “easel for artists“
- “easels for art class“
- “table top easel“
- “art easel”
What is the minimum star rating a product should have to be considered retail ready?
• 3.5 stars
• 3 stars
• 4 stars
• 4.5 stars
Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?
- Automatic targeting
- Manual targeting
Which best describes Sponsored Brands?
- Features a custom headline and logo or image
- Depending upon the tactic, it appears both on and off Amazon
- Promotes individual products
- Directs only to product detail pages when clicked
In which of the following situations should an advertiser consider using automated bidding?
- to optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency
- to optimize bids on Sponsored Brand campaigns, toward brand awareness
- to optimize bids on Sponsored Brand campaigns, toward sales efficiency
- to optimize bids on Sponsored Product campaigns, toward brand awareness
Which of the following ACOS indicates the more efficient advertising campaign?
- 50%
- 35%
- 12%
- 95%
