- True
- False
Category: Amazon Sponsored Ads Foundations Exam Answers
With a Sponsored Products campaign, which targeting method allows you to target suggested individual products similar to your product?
- Geotargeting
- Keyword targeting
- None of these
- Product targeting
If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?
- add more quality ASINs
- add only best-selling ASINs
- add 5 ASINs per campaign
- none of these
Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal? Select All Correct Responses.
- Coffee Fizz with an average 4.5 star rating
- Sonix Boom with 5 customer reviews
- Their top selling product, Tea Fizz
- Citrus Fizz with 50 customer reviews
Accent Athletics has just launched a new line of products. Which sponsored ad could help them ensure they are appearing in related product detail pages in order to drive discoverability? Select All Correct Responses.
- Sponsored Brands
- Sponsored Products
True or false? Sponsored Products allow you to target by keyword, ASIN, or category.
- False
- True
Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign? Select All Correct Responses
- Nothing, they should leave their campaign alone as long as it’s not over spending.
- add more keywords to increase visibility
- increase bids on high-performing keywords
Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?
- increase the bids on those keywords
- add more ASINs to their campaign
- remove ASINs from their campaign
- add those keywords as negative keywords
Climato needs to report on how much they’ve spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them?
- search term report
- placement report
- performance over time report
- advertised product report
- targeting report
Which sponsored ad type(s) provides new-to-brand metrics? Select All Correct Responses.
- Sponsored Brands
- Sponsored Products
- neither of these ad types
