- pixels, cost-per-click-bid
- ad type, budget
- cost-per-click bid, relevancy
- ad spend, relevancy
Category: Amazon Sponsored Ads Foundations Exam Answers
Which of the following is included on a product detail page? (Select 2).
- order history
- featured offer
- images
- Stores
Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?
- A+enhanced marketing content/Enhanced brand content
- product description
- manufacturer content
- enhanced customized content
Janice has set up a sponsored ad for her new line of picture frames. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?
- engagement
- relevancy
- ad spend
- cost-per-click
Which of the following is NOT included in the retail readiness checklist?
- inventory
- delivery method
- description
- customer reviews
True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.
- False
- True
Which of the following is an optimal main image?
- C
- B
- A
GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?
- The campaign automatically continued running on Tuesday
- The campaign paused until GreenTree increased the budget on Wednesday
- The campaign automatically ended on Tuesday
- The campaign paused until automatically resuming on Wednesday
TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for “Apple computer accessories.” Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?
- phrase match
- broad match
- negative phrase match
- exact match
True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.
- True
- False
