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Category: Amazon Sponsored Ads Foundations Exam Answers
Which of the following search terms would be considered an exact match for the keyword “artist easel?”
- “artist easels”
- “table top artist easel”
- “artist easel for painting”
- “standing artist easel”
Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies’. Which targeting method is she using?
- Keyword targeting
- Product targeting
Campaign efficiency is measured by _____________, and brand awareness is measured by _____________.
- ROAS, ACOS
- Impressions, ACOS
- ACOS, impressions
- ACOS, ROAS
Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?
- Leverage the Early Reviewer Program to help increase the number of reviews.
- Wait until the product receives more reviews.
- Change shipping methods to increase positive reviews.
- Decrease the price to increase the number of sales, increasing reviews.
A vendor, Climato, wants to drive traffic to their Store and showcase their catalog of products. Which sponsored ad allows them to do that? Select All Correct Responses.
- Sponsored Products
- Sponsored Brands
BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denim jackets.” Based on this, which of the following is a true statement?
- The ad will not serve due to the plural variation.
- The ad will definitely serve.
- The ad may serve because close variations (plurals) are automatically included.
- The ad will not serve due to misspelling.
Which sponsored ad can use automatic targeting?
- neither of these ad types
- Sponsored Products
- Sponsored Brands
After reviewing the metrics of a Sponsored Products campaign, Jorge identified that the ACOS for many products was much higher than the category average. What action(s) could he take to address this? Select All Correct Responses.
- advertise the best sellers in their product catalog
- neither of these
- remove the underperforming ASINs from their campaign
ENT, the producer of the kid’s DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?
- Geotargeting
- Negative Geotargeting
- Negative product targeting
- Product targeting
