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Category: Amazon Sponsored Ads Foundations Exam Answers
Leokadia is currently focused on driving brand awareness with sponsored ads. She reviewed her campaign performance, and noticed that she was not using her entire budget and did not generate as many impressions as she wanted. What can she do to help improve on her campaign performance?
- Both of these theseInclude more products in her campaigns that she is not currently advertising
- Include more products in her campaigns that she is not currently advertising advertisingIncrease total budget size
- none of these
- Review existing bids and remove low-performing terms
Which metric is used to measure efficiency in sponsored ads campaigns?
- click-through rate
- sales
- impressions
- return on ad spend (ROAS)
If you reference a warranty that has a limitation, it is sufficient to reference it on the ad.
- False
- True
True or false? The following promotional messaging is permitted for a Sponsored Brands ad: Get this full-sized and travel-sized body wash now through Father’s Day.
- True
- False
Baixue is looking to add substantiation to her sponsored product ad, noting that her brand’s shampoo was rated #1 in 2022 by “Pro Hair Magazine”. Which of these claims would meet Amazon Advertising policy?
- Awarded #1 shampoo
- Best hair product according to experts
- Awarded #1 shampoo in 2022, Pro Hair Magazine.
- Highly rated shampoo by professionals
Which of the following ad copy examples would meet Amazon’s language and tone policies?
- Shop scented candles before they’re gone
- Shop scented candles TODAY
- Shop scented candles today
- Hurry, shop scented candlesnow!
Sports Lab would like to show their ad to shoppers who use search terms closely related to your products. Which sponsored ads match types would help them achieve this?
- loose match
- complements
- substitution
- close match
Kwame is setting up a store’s page for his brand of wrist watches and wants to create new promotional language. Which of the following promotional messages are not permitted on a brand’s stores page?
- Discover our savings
- See our discounts
- Wrist watches available for 40% off!
- Savings on our wrist watches
The advertising console is where you can view and download reports to assess performance of your sponsored ads campaigns
- False
- True
