- new product ASINs only
- retail ready ASINs and new product ASINs
- best-selling ASINs and new product ASINs
- best-selling ASINs and retail ready ASINs
Category: Amazon Sponsored Ads Foundations Exam Answers
Gordon’s Chocolatier wants to run a Sponsored Products campaign for their new baker’s chocolate, but they do not know which keywords shoppers who are in market for baker’s chocolate would use. Which targeting method could they use?
- Product targeting
- None of these
- Manual keyword targeting
- Geotargeting
Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
- Koepp can improve the product images and description to more accurately reflect the product.
- Koepp can add variations of the product.
- Koepp can act on the feedback by making product improvements that address the issue.
- Koepp can help boost the number of reviews using the Amazon Vine program.
Which of the following is an example of a brand halo conversion?
- A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.
- A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
- A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.
- A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.
True or false? Sponsored ads are bought by impression (CPM).
- True
- False
What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
- AZIN
- ASON
- ASKU
- ASIN
Talkbotics has been running a campaign for their phone accessories and found it to be under-spending. Which of the following is a suggested approach to optimize the campaign?
- increase visibility by adding ASINs to the campaign
- increase visibility by adding more keywords
- all of these
- increase bids on high-performing keywords
Sports Lab wants to increase their overall sales. They will use ____________ to advertise their best-selling product, and ____________ to drive traffic to their entire product offering.
- Sponsored Products, Sponsored Brands
- Sponsored Brands, Sponsored Products
- Sponsored Products, Sponsored Products
SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case? Select All Correct Responses.
- Sponsored Brands
- Sponsored Products
Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
- decrease bids on low performing keywords
- add negative keywords
- add new keywords
- remove underperforming keywords
