- False
- True
Category: Amazon Sizmek Ad Suite Exam Answer
Can you access SAS from the Sizmek Tags Tester tool and how?
- No, you should sign in to SAS first in order to view details in the Tags Tester tool
- No need to access SAS, everything is visible/shown in the Tags Tester tool
- Yes, clicking any of the links in the “name” column will redirect you to the corresponding entity in SAS
Which is the recommended communications protocol value for a Tag Manager?
- iFrame
- HTTP
- HTTPS
- JavaScript
A delivery group cannot be replaced if attached to a live placement.
- True
- False
Match the cost models with the units they represent.
1. CPC
2. CPM
3. CPA
• Conversion activity (3)
• Clicks (1)
• Impressions (2)
Karina’s main campaign KPIs are CTR and impressions delivered. Which type of report is the best option to get this data?
- Aggregated report
- Raw data feed
- Conversion summary report
- Path to conversion report
History log stores data about edits to entities for 30 days. Edit logs older than one month are automatically deleted.
- False
- True
Anna’s user permissions allow her to access multiple agency accounts in SAS. How does she pull reports for a single agency account?
- She cannot pull reports for individual accounts at all. Ana can only filter reports by campaigns.
- She can use the existing user account and only select relevant agency account for her report
- She should log into each agency account separately to see data and get reports
Which of the following statements are true in regards to noscript tag implementation? Select All Correct Responses
- noscript tag fetches all advertiser data from the webpage
- Activity rules based on CSS selectors will not work
- Variables added in SAS will not be automatically added to the code
- Only image and URL third-party pixels will be able to execute
Which attribution model serves as a baseline for collecting advertiser’s conversion data?
- Primal attribution model
- Primary attribution model
- Account-level attribution model
- Main attribution model
