- False
- True
Category: Amazon Sizmek Ad Suite Exam Answer
P2C reports can include each conversion and the associated parameters, including custom parameters.
- True
- False
Path to conversion reports can include data from different campaigns under a single advertiser.
- False
- True
Which tool in SAS is used for mass creative upload?
- Bulk attach
- Creative refresh
- Ad creation wizard
- Smart upload
SAS Tag Manager can be generated in both JavaScript and noscript format.
- False
- True
You must be connected to a VPN in order to access SAS RDF server.
- False
- True
A customer searched online for a truck to rent and “Trucksy” came up as one of the results. Upon clicking on the paid search ad, they were taken to the “Trucksy” webpage where a Tag Manager triggered a conversion activity. Which of the following site activities was triggered in this case?
- Social referral rule
- Other referral rule
- Revenue-sharring referral rule
- Search referral rule
When recording conversion third-party activities for sites, instead of reporting the activity to all sites, only a single site is informed of the conversion, according to to the attribution model selected. This process in SAS is called:
- Piggybacking
- Path to conversion
- Deduplication
- Single conversion record
What type of logic is used for Tag Manager activity rules?
- Aristotle’s logic
- Common logic
- If/then logic
- Propositional logic
What is the default counting method for sales conversion activities?
- Once per orderID/sessionID
- Always
- Once per browser session
- Once per day
