- Conversion activity
- Winner event
- Conversion path
Category: Amazon Sizmek Ad Suite Exam Answer
What is the best mapping option for a page button element located within an iFrame source?
- It is not possible to map a button on a page
- Set up a new activity rule based on the URL of the page containing the button
- Ask the webmaster for the button’s CSS selector and set up a new activity rule based on the clicked element
- Set up a new activity rule based on the clicked element from the iFrame and ask the webmaster to place the Tag Manager code within the iFrame source
A delivery group is running four ads in sequential rotation with frequency cap set at three impressions per user per day. Which creative instance will load when served for the fourth time to the same user in the same day?
- The default image
- The fourth ad in sequence
- No ad will be served at all
- The first ad in sequence
Tania is about to send placement tags to publishers. Some publishers are asking for different placement tag formats while others require different tag protocols. What is the best option for Tania to manage these requests?
- Inform the publishers that there is only one placement tag format that she can generate
- Export tags in Excel files and send relevant file to each publisher
- Ask publishers to make the changes to each code manually according to their respective needs
- Change placement and tag settings for each placement and click Save. SAS will automatically update the tags.
Data obtained by setting the line ID is passed to third-parties via:
- Special instructions section in the exported placement tag .txt file
- Email to third party where this is specifically mentioned
- Tokens added to the placement tag
Upon deploying a code on a website, the tag administrator has the power to control when and where will the activities fire. There is usually no need to further touch the website for any additional tag implementation.
- False
- True
What is the maximum number of tracking events you can add to a tracking placement?
- Two: one impression and one click-tracker
- One: an impression or a click-tracker
- None
- Up to 15 impression and click-trackers
Fields from all three metric groups (conversion activity, conversion path, and winner event) can be combined in a P2C single report.
- False
- True
Samira is running a multi-ad campaign for a transport company and she needs each vehicle model’s ID passed from the creative to the clickthrough URL. How can she achieve this?
- Add special instructions to each placement
- Add a custom field on the ad level and use it as token
- Use API to pass additional data
- This is not possible
Users under the same SAS account cannot be restricted to specific advertisers.
- True
- False
