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New-to-brand metrics are only relevant for __________.
purchase events detail page view events pixel events add to…
Category Amazon Marketing Cloud Exam Answers
Read MoreNew-to-brand metrics are only relevant for __________.
AMC can be used by brands that don’t sell their products directly in the Amazon store.
True False The correct answer is: True
Which of these queries will only include purchase records from the underlying table?
SELECT campaign, COUNT(DISTINCT user_id) AS purchasers, SUM(purchases) AS purchases FROM…
Overlap analyses enable you to generate insights by comparing different groups of __________ values in isolation and when overlapped.
impression_id request_tag user_id purchases The correct answer is: user_id
The LIKE function is unsupported by AMC. Which of the following AMC-supported functions can serve as a substitute?
CAST SIMILAR TO COLLECT The correct answer is: SIMILAR TO
Which table should you use in a query meant to help you choose new Amazon audiences that may benefit your Amazon DSP campaign performance?
amazon_audiences dsp_audiences dsp_impressions_by_user_segments dsp_impressions_by_matched_segments The correct answer is: dsp_impressions_by_user_segments
Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?
Amazon’s attribution logic leverages a 14-day window; queries run before…
Which of the following business questions can be answered with an overlap analysis?
What was the average impressions per day per campaign per…
Which AMC tables would be required for determining the Amazon-attributed conversion volumes per frequency bucket (including Amazon DSP traffic only)?
dsp_impressions, amazon_attributed_events_* dsp_impressions_by_matched_segments, amazon_attributed_events_* dsp_impressions_by_user_segments, amazon_attributed_events_* The correct answer is:…
Which table would you leverage for a query when your objective is to understand how your current audience strategy is performing for your campaigns?
dsp_impressions_by_matched_segments amazon_attributed_events_by_conversion_time conversions_with_relevance The correct answer is: dsp_impressions_by_matched_segments