- It could let them choose the websites on which their ads are shown.
- It could allow more time to spend crafting their unique value proposition through the use of manually created assets.
- It could help them increase total incremental conversions by 13% on average through video ad formats.
- It could help them find new customers across Google Ads inventory through the use of AI.
The correct answer is:
- It could help them find new customers across Google Ads inventory through the use of AI.
- Smart Bidding, Responsive Search Ads, Broad match keywords
- Smart Bidding, Responsive Display Ads, Uncapped budgets
- Responsive Search Ads, Image Assets, Broad match keywords
- Phrase match keywords, Exact match keywords, Smart Bidding
The correct answer is:
- Smart Bidding, Responsive Search Ads, Broad match keywords.
- Is it possible to modify our data collection policies to encourage customers to share as much as possible?
- In what ways can we begin using this data as quiclkly as possible, even at the expense of alignment with other teams?
- What are the capabilities for data storage on each of the marketing team members’ corporate devices?
- To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?
The correct answer is:
- To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?
- By reviewing and dismissing those recommendations which are relevant to their goal.
- By identifying opportunities for campaign improvement and the means of making those improvements
- By accepting and applying recommendations for their business, which saves time
- By measuring their score at the individual account level but not the manager account level.
The correct answer is:
- By identifying opportunities for campaign improvement and the means of making those improvements
- By accepting and applying recommendations for their business, which saves time
- Looking at forecasts on a year-by-year basis, since sales data tends to be higher during an industry’s peak seasonal period.
- Utilizing Performance Planner the most during non-seasonal periods, since these are the time when data is most accurate.
- Developing month-by-month plans in the tool and viewing updated forecasts routinely
- Creating an annual forecast at the beginning of the fiscal year in order to determine budgets
The correct answer is:
- Developing month-by-month plans in the tool and viewing updated forecasts routinely.
- Promote a product or service across nearly all Google Ads inventory with a single campaign
- Manually optimize campaigns across channels with insights into performance drivers
- Use AI to allocate budget to specific channels, such as Search and YouTube.
- Create the opportunity for advertisers to build and manage individual text, image, and video ads
The correct answer is:
- Promote a product or service across nearly all Google Ads inventory with a single campaign.
- Focus tests on one variable at a time and use separate tests to examine the effects of more than one change.
- After an experiment ends, evaluate performance over a timeline that includes the ramp-up period.
- When experimenting with creatives, new ads are not subject to ad approvals, so experiments can be expedited.
- Pick two or three metrics to evaluate campaign performance and determine the winner of a test.
The correct answer is:
- Focus tests on one variable at a time and use separate tests to examine the effects of more than one change.
- It helps to maximize the effectiveness of recommendations since it triggers automatic increases in budgets to cover the costs of recommendations.
- It helps ensure that best practices are applied across all campaigns, since marketers themselves choose which recommendations are applied across a whole account or manager account.
- It helps ensure that recommendations that are most likely to have the impact on campaigns are the ones that are applied, since this analysis and implementation occurs automatically.
- It helps make sure that optimizations are based on recent rather than old activity, since only the past week of data is used to inform them.
The correct answer is:
- It helps ensure that best practices are applied across all campaigns, since marketers themselves choose which recommendations are applied across a whole account or manager account.
- This refers to the number of days it takes for a newly adopted Smart Bidding strategy to take hold after a campaign’s first recorded online or offline conversion.
- This is the total load time of a website page, such as a confirmation page, which is used to measure a consumer’s conversion actions on the advertiser’s site.
- This refers to the time it takes for an advertiser to create a conversion measurement strategy for their Google Ads account.
- This is the amount of time that occurs between the selection of an ad and an advertiser having uploaded an offline conversion or completed the conversion on a site.
The correct answer is:
- This is the amount of time that occurs between the selection of an ad and an advertiser having uploaded an offline conversion or completed the conversion on a site.
- Target conversion value
- Maximize clicks
- Target ROAS
- Maximize conversions
The correct answer is:
