- Is there a way our data collection policies can be modified to encourage customers to share as much as possible?
- What are the data storage capabilities for each marketing team member’s organizational device?
- How can we start to use this data as quickly as we can, even at the expense of alignment with other teams?
- Are we aligned with local regulations on data collection and user privacy to ensure we are properly using first-party data?
The correct answer is:
- Are we aligned with local regulations on data collection and user privacy to ensure we are properly using first-party data?
- By testing multiple variables at a time, an A/B test gives advertisers information they can use to adjust their campaigns quickly based on insights.
- By revealing whether their trial campaign drove user action that wouldn’t have taken place otherwise, an A/B test gives insights into user behavior.
- By running a single campaign at a time, an A/B test allows for a true ramp-down period between each testing period so that results can be decluttered.
- By running concurrently with an original campaign, a trial campaign controls for external factors, like seasonality, that might otherwise bias results.
The correct answer is:
- By running concurrently with an original campaign, a trial campaign controls for external factors, like seasonality, that might otherwise bias results.
- Create a new CPA or ROAS goal for Performance Max campaigns to achieve.
- Keep Performance Max budget limited to 10% of other campaigns’ budgets.
- Optimize Performance Max to a comparable CPA or ROAS target to other campaigns.
- Run the Performance Max experiment for one to two weeks before evaluating results.
The correct answer is:
- Optimize Performance Max to a comparable CPA or ROAS target to other campaigns.
- Maximize clicks
- Target ROAS
- Maximize conversions
- Target Impression Share
The correct answer is:
- With fixed annual budgets that don’t adjust according to demand
- With quarterly budgets that don’t need prior approval to be increased
- With budgets that aren’t set for a time period or initiative
- With budgets that adjust to the price of stock
The correct answer is:
- With fixed annual budgets that don’t adjust according to demand.
- Add more phrase and exact match keywords to improve reach.
- Eliminate negative keywords that could block relevant traffic.
- Ignore suggestions to add relevant new keywords.
- Add Customer Match lists with data that is more than 90 days old.
The correct answer is:
- Eliminate negative keywords that could block relevant traffic.
- They let marketers identify additional searches that customers might be using to locate a business.
- They make it harder for customers to leave negative reviews about a business.
- They allow marketers to limit the terms that competitors are able to bid on at auction,
- They prohibit otherwise qualifying queries from triggering ads for an irrelevant search.
The correct answer is:
- They prohibit otherwise qualifying queries from triggering ads for an irrelevant search.
- It lets leaders spot low performers more easily.
- It fosters competition across the organization.
- It encourages teams to break down silos and identify solutions quickly.
- It helps teams test more than one business objective at the same time.
The correct answer is:
- It encourages teams to break down silos and identify solutions quickly.
- Diagnostic insights
- Keyword planner
- Target simulators
- Ad strength rating
The correct answer is:
- Negative match
- Broad match
- Exact match
- Phrase match
The correct answer is:
