- Asset audience insights
- Search trends and demand forecasts
- Diagnostic insights
- Search terms report
The correct answer is:
- Search trends and demand forecasts.
Category: AI-Powered Performance Ads Exam Answers
A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organization?
- Maximize conversions
- Maximize conversion value
- Maximize clicks
- Target ROAS
The correct answer is:
- Maximize conversion value.
When working with a value-based bidding strategy, which of these tools can help drive maximum performance?
- Diagnostic insights
- Target simulators
- Ad strength rating
- Keyword planner
The correct answer is:
- Target simulators.
Which of the following is considered a best practice when creating effective image assets?
- Keep the most important content in the center 50% of the image asset.
- Only provide square images to maximize how often assets can serve.
- Always upload four or more relevant and unique images at the campaign or ad group level.
- Choose images with a white background as they tend to have stronger performance.
The correct answer is:
- Always upload four or more relevant and unique images at the campaign or ad group level.
When designing an experiment to test Performance Max campaigns, which is a best practice to follow?
- Making sure the Performance Max budget is limited to 10% of other campaigns’ budgets.
- Setting up Performance Max with a comparable CPA or ROAS target to other campaigns
- Establishing a new CPA or ROAS goal for Performance Max campaigns
- Running the Performance Max experiment for one to two weeks before assessing the results
The correct answer is:
- Setting up Performance Max with a comparable CPA or ROAS target to other campaigns.
In traditional marketing organizations, which of these is a typical budgeting strategy?
- Budgets that adapt to stock price performance
- Fixed annual budgets that don’t fluctuate with demand
- Budgets that aren’t set for a particular time period or initiative
- Quarterly budgets that can increase without approval
The correct answer is:
- Fixed annual budgets that don’t fluctuate with demand.
A digital marketer has incorporated value-based bidding into their Smart Bidding strategy. Which two Google Ads tools should they consider? (Choose two.)
- Keyword planner
- Performance Planner
- Bid strategy report
- Ad strength rating
The correct answer is:
- Performance Planner
- Bid strategy report
If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?
- Develop shared budgets and portfolio bid strategies as a means of maximizing campaign flexibility and using AI to full advantage.
- Define new performance targets every month or quarter in order to optimize AI-driven solutions.
- Develop different budgets for campaign experiments and unforeseen market changes as a means of improving chances for success.
- Prevent unneccessary budget usage during seasonal periods by capping budgets at the average daily spend.
The correct answer is:
- Develop shared budgets and portfolio bid strategies as a means of maximizing campaign flexibility and using AI to full advantage.
What can be done to improve the Ad Strength rating of Responsive Search Ads?
- Don’t use popular keywords in headlines and descriptions
- Use the Keyword Insertion tool as a way to find new keyword ideas.
- Use the Ad Strength tool to learn best practices for making a Responsive Search Ad
- Make headlines and descriptions more unique
The correct answer is:
- Make headlines and descriptions more unique.
A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimizations?
- Campaign experiments randomly chooses how much Search traffic will be diverted to an experiment, guaranteeing statistically significant results.
- Campaign experiments can help marketers understand whether proposed changes help reach their desired marketing objective.
- Campaign experiments are used to test Google Ads campaigns against traditional media campaigns, like TV or print ads.
- Campaign experiments allow marketers to measure the impact of campaign changes and revert back to original campaigns, if needed.
The correct answer is:
- Campaign experiments can help marketers understand whether proposed changes help reach their desired marketing objective.
