- Provide explanations to understand performance fluctuations in campaigns.
- Automatically pause campaigns that have low ad strength or limited budget.
- Share competitor ad performance data to help marketers adapt and grow their business.
- Identify drivers of a campaign’s week-on-week and month-on-month performance.
The correct answer is:
- Provide explanations to understand performance fluctuations in campaigns.
- Identify drivers of a campaign’s week-on-week and month-on-month performance.
- Unique value
- Actual value
- Necessary value
- Intrisic value
The correct answer is:
- Deliver a quarterly budget review to a superior, for purposes of requesting additional funds for testing in the next quarter.
- Allocate a percentage of the budget for use in testing and responding to changes in the market.
- Establish a monthly or weekly sync with the finance team to share ideas and encourage flexibility in the budget.
- Look over industry reports to better anticipate query demand for the coming year and funding that will be required to accomodate this.
The correct answer is:
- Allocate a percentage of the budget for use in testing and responding to changes in the market.
- Putting conversion tracking into place two weeks after a campaign is launched
- Limiting the amount of ad extensions used within an asset group
- Avoiding linking a Google My Business or Google Merchant Center feed
- Utilizing the maximum number of permitted text, image, and video assets
The correct answer is:
- Utilizing the maximum number of permitted text, image, and video assets.
- Cart size
- Cost-per-click
- Page depth
- Time spent on site
The correct answer is:
- Performance Max campaigns that include video ad formats allow advertisers to see an average increase of 13% total incremental conversions.
- Advertisers can use Performance Max campaigns to choose the websites on which they show ads, which could result in more store visits from potential customers.
- A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.
- The manual creation of assets allows advertisers to spend time crafting their unique value proposition.
The correct answer is:
- A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.
- Placing the most important content at the center 50% of the image asset
- Making it a habit to upload four or more relevant and unique images at the campaign or ad group level
- Using images with a white background since these images usually deliver better results
- Providing square images exclusively in order to maximize how often assets are able to serve.
The correct answer is:
- Making it a habit to upload four or more relevant and unique images at the campaign or ad group level.
- The amount of time between a user clicking an ad and that user completing a conversion action on a site, or, an advertiser uploading an offline conversion
- The period of time it takes an advertiser to properly create a conversion measurement strategy for their Google Ads account
- The load time of the website page used to measure online conversion actions for the advetiser’s site, such as an order confirmation page
- The number of days it takes a newly adopted Smart Bidding strategy to ramp up after a campaign’s first recorded online or offline conversion
The correct answer is:
- The amount of time between a user clicking an ad and that user completing a conversion action on a site, or, an advertiser uploading an offline conversion.
- They can help eliminate the possibility of customers writing unfavorable reviews about a particular business.
- They prevent ads from being delivered for searches that might otherwise qualify but most likely don’t match the intent of the search.
- They give marketers insight into what other searches customers are using to arrive at their business.
- They allow marketers to add negative keywords as a means of limiting the terms competitors can bid on at auction.
The correct answer is:
- They prevent ads from being delivered for searches that might otherwise qualify but most likely don’t match the intent of the search.
- By encouraging teams to break down silos and identify solutions quickly.
- By promoting competion across the organization.
- By helping teams test more than one business objectives at the same time.
- By empowering leaders to spot low performers more quickly.
The correct answer is:
- By encouraging teams to break down silos and identify solutions quickly.
