- It would optimize for driving lead volume, since all customers create the same amount of value.
- It would allow them to focus on the maximization of website traffic as a means of attracting new potential customers.
- It would let them optimize for high-value customers and a high volume of leads simultaneously.
- It would allow them to maximize total conversion value at a desired ROAS target or budget.
The correct answer is:
- It would allow them to maximize total conversion value at a desired ROAS target or budget.
- Build value rules based on audiences known to visit a local store.
- Use a Maximize conversions bidding strategy to drive conversion volume.
- Create a strategy of importing offline values by using enhanced conversions for leads.
- Create a Maximize Clicks bidding strategy to drive website traffic volume.
The correct answer is:
- Create a strategy of importing offline values by using enhanced conversions for leads.
- Fuels competition across the organization.
- Helps teams test multiple business objectives at the same time.
- Encourages teams to break down silos and quickly identify solutions.
- Allows leaders to identify low performers more quickly.
The correct answer is:
- Encourages teams to break down silos and quickly identify solutions.
- Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
- The results of agorithms which identify the changes that would lead to the largest increase in campaign spend, irrespective of performance impact
- When advertisers need to expand their business objectives, recommendations are surfaced.
- Every type of recommendation is surfaced for every individual and manager account.
The correct answer is:
- Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective.
- Enable a volume-based Smart Bidding strategy for all current campaigns
- Make sure it has a strong, goal-based measurement and attribution strategy in place
- Establish a value-based Smart Bidding strategy in their top two campaigns.
- Create a large list of negative keywords to help eliminate traffic from uninterested consumers.
The correct answer is:
- Make sure it has a strong, goal-based measurement and attribution strategy in place.
- Time spent on site
- Cart size
- Page depth
- Cost-per-click
The correct answer is:
- The data is a very good indicator of industry-wide performance for machine learning.
- The data is easily replicable by various teams across their organization.
- The data can be used to gauge competitor performance.
- The data is high-quality, originating with their customers.
The correct answer is:
- The data is high-quality, originating with their customers.
- Performance Max leverages AI to make budgeting decisions for specific channels like Search and YouTube.
- Performance Max promotes a particular service or product throughout almost all Google Ads inventory in one campaign.
- Performance Max optimizes campaigns across channels manually and insights into performance drivers.
- Performance Max allows advertisers to create and manage individual text, image, and video ads.
The correct answer is:
- Performance Max promotes a particular service or product throughout almost all Google Ads inventory in one campaign.
- Estimate the opportunity for increased sales during upcoming seasonal periods.
- Review the amount of spending for each keyword in a campaign over the past month.
- Ascertain how different budgets will impact performance through insights gained.
- Decide which billing method accomodates a particular account.
The correct answer is:
- Estimate the opportunity for increased sales during upcoming seasonal periods.
- Ascertain how different budgets will impact performance through insights gained.
- Google’s AI will only work in newly created campaigns with budgets of $1,000 per day or more.
- Campaigns that adopt Google’s AI spend more money to reach more customers.
- A Smart Bidding strategy will revert to manual bidding when a campaign’s budget is limited.
- Campaigns need sufficient budget headroom to allow Google’s AI to work to its fullest potential.
The correct answer is:
- Campaigns need sufficient budget headroom to allow Google’s AI to work to its fullest potential.
