Category: AI-Powered Performance Ads Exam Answers

• Build highly specified silos within their organization to allow for specialization and multiple budget owners.
• Build capabilities in key areas such as high-quality data and a skilled workforce.
• Create firm budget processes to solidify digital marketing as an organization’s cost center.
• Coach teams to avoid experimentation in order to eliminate risk and keep performance stable year-over-year.

The correct answer is:

• Build capabilities in key areas such as high-quality data and a skilled workforce.

• Dismiss recommendations to add relevant new keywords.
• Create additional phrase and exact match keywords to improve reach.
• Add Customer Match lists with data older than 90 days.
• Remove negative keywords that may block relevant traffic.

The correct answer is:

• Remove negative keywords that may block relevant traffic.

• Phrase match
• Broad match
• Exact match
• Negative match

The correct answer is:

• Broad match.

• Target Impression Share
• Maximize clicks
• Target ROAS
• Maximize conversions

The correct answer is:

• Target ROAS.

• Google’s AI only works in newly created campaigns with budgets of at least $1,000 per day.
• Campaigns that incorporate Google’s AI spend more of their budget to reach more customers.
• When a campaign’s budget is limited, a Smart Bidding strategy will convert back to manual bidding.
• Campaigns need enough flexibility in the budget to allow Google’s AI to work to its fullest potential.

The correct answer is:

• Campaigns need enough flexibility in the budget to allow Google’s AI to work to its fullest potential.

• Video campaigns
• App campaigns
• Performance Max campaigns
• Search campaigns

The correct answer is:

• Performance Max campaigns.

• Put any Smart Bidding strategy into action in order to make bids across channels using AI.
• Limit sharing audience data to prevent human input from interfering with AI-powered operations.
• Build strong creatives that are tailored toward the electric bicycles they’re selling.
• Make their Google Merchant account separate from their Google Ads account as a means of avoiding overlap.

The correct answer is:

• Build strong creatives that are tailored toward the electric bicycles they’re selling.

• Creating as many campaigns as feasible in order to achieve business goals
• Designing campaigns around specified manual optimization levers
• Focusing account structure on business goals rather than channel silos
• Segmenting account structure according to device and match type as a means of customizing creative

The correct answer is:

• Focusing account structure on business goals rather than channel silos.

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• Maximize conversions
• Maximize conversion value
• Target ROAS
• Maximize clicks

The correct answer is:

• Maximize conversion value.

• To browse headline and description recommendations to create stronger ads
• To show the top asset combinations for each campaign type in an account
• To uncover the reasons behind performance changes in just a few clicks
• To identify the ideal budget level a campaign needs to maximize performance

The correct answer is:

• To uncover the reasons behind performance changes in just a few clicks.