- Ensuring that your Google My Business and Google Merchant Center feed are operating under separate accounts
- Using the maximum amount of assets permissible, which includes text, image, and video assets
- Starting conversion tracking after a campaign has been running for two weeks
- Minimizing the number of ad extensions used within an asset group
The correct answer is:
- Using the maximum amount of assets permissible, which includes text, image, and video assets.
- Understand how much a marketer’s competitors are spending each week.
- Uncover new consumer insights such as rising search trends and new converting audiences.
- Optimize Search campaigns through insights specifically intended for that purpose.
- Identify and diagnose performance issues to better run successful campaigns.
The correct answer is:
- Uncover new consumer insights such as rising search trends and new converting audiences.
- Identify and diagnose performance issues to better run successful campaigns.
- Identify opportunities to replace low-performing assets with assets that have better potential.
- Uncover budget limitations that may be restricting assets from showing in auctions.
- Identify new keywords to add to a campaign to improve asset reach.
- Use high-performing assets as inspiration for future creative assets.
The correct answer is:
- Identify opportunities to replace low-performing assets with assets that have better potential.
- Use high-performing assets as inspiration for future creative assets.
- By pausing campaigns automatically if they have low ad strength or a limited budget
- By providing the reasons for inconsistent performance across campaigns
- By providing ad performance data from competitors that can be useful for marketers looking to to make adjustments to their own business
- By identifying the drivers of a particular campaign’s week-on-week and month-on-month performance
The correct answer is:
- By providing the reasons for inconsistent performance across campaigns
- By identifying the drivers of a particular campaign’s week-on-week and month-on-month performance
- Profit
- Cost-per-click
- Cost of goods sold
- Marketing spend
The correct answer is:
- App campaigns
- Video campaigns
- Performance Max campaigns
- Search campaigns
The correct answer is:
- Performance Max campaigns.
- The creation of highly specified silos within the organization that allow for specialization and multiple budget owners.
- The encouragement of teams to avoid experimentation in order to eliminate risk and help ensure stable levels of performance year-after-year.
- The establishment of budget processes that define digital marketing as a cost center for the organization.
- The development of capabilities in key areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.
The correct answer is:
- The development of capabilities in key areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.
- Broad match keywords let marketers exercise more control over the specific search terms to which particular ads line up, and they allow for volume to be limited.
- Broad match keywords can help marketers maximize their reach to customers who are seeking out their offerings without having to spend time adding new keywords.
- Broad match keywords are necessary to guarantee high performance — they must be included alongside exact match and phrase match keywords.
- Broad match keywords guarantee that a keyword’s core concept remains in the search term while achieving comparable volume to exact match keywords.
The correct answer is:
- Broad match keywords can help marketers maximize their reach to customers who are seeking out their offerings without having to spend time adding new keywords.
- Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns
- Running the Performance Max experiment 1-2 weeks before evaluating results
- Setting an altogether new CPA or ROAS goal for Performance Campaigns
- Limiting the Performance Max budget to 10% of other campaigns’ budgets
The correct answer is:
- Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns.
- Develop a value-based Smart Bidding strategy in the store’s top two campaigns.
- Develop a strong, goal-based measurement and attribution strategy
- Develop a volume-based Smart Bidding strategy across all campaigns
- Develop a big list of negative keywords to prevent traffic from uninterested customers
The correct answer is:
- Develop a strong, goal-based measurement and attribution strategy.
