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A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?

  • This bidding strategy uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return.
  • This bidding strategy determines that if a user’s search is likely to generate a conversion with low value, target ROAS will bid high on that search.
  • This bidding strategy analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return.
  • This bidding strategy determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search.