HubSpot Marketing Software Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]
Which of the following concepts best describes how long website forms should be?
Answer
- Form length varies depending on where a contact is in the Buyer’s Journey and gets shorter as the contact continues through the Buyer’s Journey
- Form length is primarily decided by the information you need to collect as a marketer
- Form length should take into account the contact’s perceived value of the offer behind the form
- Only as many questions as are necessary to determine a visitor’s buyer persona
