A new social media platform is gaining popularity, and you’re considering joining it. Your audience uses it, and you know you can provide value to them… But you’re worried the time and resource investment will take away from your existing channels, and you’re not sure if it will sufficiently support your objectives. What’s the best path forward?
Don’t join the platform if you’re not sure it’s a good fit
Ask your team what they like and dislike about it
Dive in and join the platform, add it to your strategy
Join the platform and test it, to see if it works
The correct answer is:
Join the platform and test it, to see if it works.
