An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?

• Put any Smart Bidding strategy into action in order to make bids across channels using AI.
• Limit sharing audience data to prevent human input from interfering with AI-powered operations.
• Build strong creatives that are tailored toward the electric bicycles they’re selling.
• Make their Google Merchant account separate from their Google Ads account as a means of avoiding overlap.

The correct answer is:

• Build strong creatives that are tailored toward the electric bicycles they’re selling.